One of the most exciting sports on the planet is soccer, and it has a huge media ecosystem around that extends the entertainment it offers beyond the game. Content on soccer revolves around pre-game activities, match highlights, interviews, funny moments on the field of play, post-match interviews, and many other content angles. While many media companies are focused on obtaining exclusive rights to air live matches, other media companies like KYSTAR produce entertaining content around those live matches, the soccer players, coaches, news, etc.
Founded by Koray Yalcin in the Netherlands, KYSTAR was born out of a strong passion for soccer and the need to offer something different from traditional media, which often came off as too serious. Koray Yalcin, a 16-year-old schoolboy in 2014 when he launched KYSTAR, had a knack for content creation, specifically on YouTube. After the first video for KYSTAR went viral, he knew it was something he wanted to do, and he began building a digital company around the YouTube channel. The goal of entertaining soccer fans worldwide with the best soccer-related content has remained firmly in place ever since, and now KYSTAR is growing at a rapid pace to deliver more entertaining content.
Beyond entertainment, KYSTAR has also been a platform for upcoming talents to showcase their skills and abilities by getting featured in one of the company’s posts. Many talents have benefitted from the exposure KYSTAR gave them and have gone on to dazzle the world in their little capacities. Growing and expanding from being just a YouTube channel, KYSTAR now has a presence across social media platforms with over 80,000 followers on Instagram in addition to its 500,000 subscribers on YouTube. KYSTAR is also available on TikTok and Twitter.
Named from his name’s initials, “K” and “Y,” KYSTAR is a product of genuine passion for the game and has done excellently in entertaining fans of the game over the years. Koray grew up watching soccer and, at some point, nursed the ambition of playing the sport professionally. However, his soccer dream not working out paved the way for something else to work out, and Koray sees that as a worthy concession given that he’s still able to be involved in the sports through KYSTAR.
In a few years, Koray Yalcin sees KYSTAR becoming bigger and more successful than it is at the moment. He sees the platform’s content quality improving with follower and subscriber count running into millions, positioning KYSTAR as a notable collaboration partner for clubs, sports brands, soccer players, upcoming talents, and other key stakeholders in the game of soccer. KYSTAR is a product of focus, passion, determination, and dedication. Koray Yalcin is more than committed to growing the platform with the help of the growing subscribers and followers watching the quality content the platform publishes. “Building KYSTAR from scratch has been a lifetime journey for me, and I wouldn’t give it up for anything. The journey was rough, but here we are, and I hope everyone realizes that they can do anything they set their mind and heart to. All they need is determination,” Koray Yalcin said.