All business owners want to grow their platform, broaden their reach, and bring in more customers. It’s a given. However, not everyone knows what it takes to do that. For companies operating within the blockchain space, it’s much more complicated than it seems. There is often much more of a gap between the publications and advertisers, which creates more challenges for these companies to reach goals and achieve a certain level of success.
While companies within the blockchain space often struggle to grow their platform on their own, the Paradox Group is there to help. The advertising agency first opened its doors in January 2019 when Milo McCloud and Paul Burnham noticed the massive gap between companies wanting to build brand awareness while struggling with publications that weren’t sure how to bring in more clients these companies needed to survive. Upon noticing the gap, the two men decided to create an advertising agency centered around the many companies within these industries to fill the gap and help business owners build more brand awareness.
“We’ve started a customer-centric agency that puts the needs of the customer first. Our primary focus is to ensure our clients have a great experience while getting the professional help they need. The work that we’ve done thus far has allowed us to achieve numerous goals while becoming the official advertising partner for many publications,” shared Paul Burnham. “Companies see what we’re doing, and they want to work with us because they can tell that we’re making a difference. After all, there is a reason we were voted the UK Best Blockchain Marketing Company in 2020 by Vision Magazine, and it’s because we go above and beyond for each client.”
Although the current market is still young because it’s a new industry, the Paradox Group has already made a name for itself while building and scaling companies through different markets. “We’ve expanded our publishing network for the clients so that we can cover dozens of industries, stabilizing revenue for both our clients and the company. In addition, we’ve partnered with several incredible companies, including Quora and Brave Browser, with plans to join additional partnerships in the coming months,” said Burnham. “We already have plans to expand the company into several digital advertising routes while working with new industries. Our goal is to help companies grow within various industries. We intend to meet the mark every time while putting the needs of our clients first.”
The Paradox Group has taken the initiative to develop a detailed marketplace that works while making it easier for businesses to reach their targeted audience, multiply conversions, and track the performance of different campaigns. As a result, clients can analyze the performance results and see what works best for their business. Growing your platform doesn’t need to turn into a frustrating, drawn-out process that takes up too much of your time. With a company like Paradox by your side to offer the tools and professional assistance needed, overcoming challenges and reaching millions of potential investors becomes that much easier.
