Fashion, especially fast fashion, is considered as one of the most significant pollutants in the world today. Statistics reveal that 85% of textiles produced annually end up in landfills. Experts have also revealed that the fashion industry contributes 10% of the total carbon emission produced by human life, which is a greater percentage than what international flights and maritime shopping contribute combined. But despite its adverse effects, clothing is a basic human need. Knowing the circumstances fashion brings to the environment, Levi Strauss & Co. took the initiative to join Fashion for Good.
Levi Strauss & Co. is one of the most trusted denim brands, not only in the United States but across the world. Known for its long-wear denim jeans, the company has gained the trust of its customers since 1853. Levi Strauss & Co. was founded by Levi Strauss, a German immigrant who initially launched the brand in San Francisco, California, and eventually expanded his operations to New York.
Since its founding, Levi Strauss & Co. has increased its influence as it began distributing its renowned denim jeans to virtually every part of the planet. The brand has become a household name and, for fashion enthusiasts, a closet staple. But the company also realized how their products are contributing to the carbon footprint created by the fashion industry. Together with Fashion for Good, Levi’s wants to progress toward achieving its sustainability goals and continually make an impact on the planet.
Fashion for Good is a global platform that calls for industry leaders to become changemakers in pursuing sustainable fashion. Besides Levi Strauss & Co., other prominent fashion brands like Adidas, Chanel, the Otto Group, Stella McCartney, and more have also joined the movement. While Levi’s is relatively new to the community, the global denim brand is committed to forward the platform’s mission as sustainable innovators. In their statement, Fashion for Good’s mission to bring together the entire fashion ecosystem through their innovation platform and as a convener for change.
Katrin Ley, managing director of Fashion for Good, recently shared in an interview that the platform is incredibly proud to welcome Levi Strauss & Co. as a corporate partner and is excited to help Levi’s achieve its sustainability goals. “Levi Strauss & Co. has a deep commitment to sustainability and innovation, demonstrated by the pioneering of a range of sustainable solutions in raw materials, dyeing, finishing, and circularity among others, along their supply chain,” said Ley.
As Jeffrey Hogue, Levi Strauss & Co.’s Chief Sustainability Officer, said on their website, the company is proud to be part of Fashion for Good because it is the only circular innovation platform in the industry founded on the principles of collaboration and scale. “Fashion for Good is unique in that it is backed by deep expertise in sustainability and circularity in the apparel and fashion industry. This will supplement the strengths of our Wellthread™ and technical innovation programs and provide additional opportunities to scale breakthrough innovations across our product assortment and supply chain,” Hogue added.
With its partnership with Fashion for Good, Levi Strauss & Co. aims to learn from its network of environmental experts and leverage their knowledge on addressing its need to adopt sustainable practices. The company aims to develop solutions for the challenges of plastic, adapt more technologies for recycling garments, and produce fibers with more transparency and traceability.
Learn more about Levi Strauss & Co.’s sustainability initiatives on its website.