Lorde Kale, the founder of H2O Records, has described himself and his art as something important and fundamental like water. In his words, “Water is an essential thing for all living things, yet, humans hardly consider it as the first option if asked to choose their desired drink. However, every form of drink needs a percentage of water to exist at all. This is how I see my service and company. We make an entity that the world needs, and I am committed to giving the world that energy it needs to keep going.”
Lorde Kale is a versatile musician who has refused to place himself in a specific box or genre of music. Beyond creating music, Lorde Kale intends to be a beacon of hope and inspiration for the upcoming generation. He has plans to support all artists and musicians with talents in more ways beyond just financial. He also plans to share financial security tips for business owners and people just starting a business and providing contractual writing services to prevent identity theft. “I am a versatile person and only 30 minutes with me will give anyone all the clarity they need to work out things for themselves,” he says.
His target audience covers everyone that loves real music to set them in the right mood. With a close affiliation with Splash Gang, Lorde Kale is all about connecting with the members who make up some of his most loyal fan groups. Lorde Kale’s music is geared towards making the world more enjoyable for everyone that comes across his music. One unique thing about Lorde Kale is his versatility. He doesn’t call himself a rapper, and he believes he can fit into any music genre. In his words, “There is no genre to put me in other than the most versatile artist. I have no fear of anyone standing against me. I will forever focus on levelling myself up to be the best.”
He recognizes his fans and gives them credit for their support. He’s also an embodiment of humility and strongly believes that every artist is successful because they got their fans’ support. Lorde Kale is open for collaborations and is all about working together and seeing the next man winning. He is building his brand to create freedom for himself and every artist affiliated with him. For H2O m Records, the Lorde Kale brand and everyone who works with him, Lorde Kale wants to see everyone succeed.
His five-year goal starting from 2021 is to push his brand to the global stage. He plans to set things in motion by 2022 and in 2023, have between five and eight artists signed to his record label. Being a business-minded person, Lorde Kale intends to start five businesses outside music and also start a family of his own. Over the next decade, he plans to start building a legacy and using all the resources available to help others and give back to everyone who has supported his career.
Stream Lorde Kale’s music on Apple Music.