A high-energy lifestyle that’s fueled by adrenaline is no stranger to Lawson Sudbeck. By showcasing his tremendous stunts on dirt bikes and jet skis through social media, Sudbeck is delivering a message of motivational mentality to his followers. The evolution of achievement takes a new form for the influencer turned entrepreneur, and by uniting social media with savvy business strategies, Sudbeck is setting an example for other young leaders who dare to go beyond the fold in their personal goals.
Sudbeck’s pastoral upbringing in Madison, Mississippi has shaped his aspirations from a young age. Growing up, Sudbeck enjoyed the outdoors and fueled his craving for adventure by playing baseball and football. At the start of 2020 under the heat of the COVID-19 pandemic, the shutdown of operational sporting leagues prompted Sudbeck to find new ways to get out and be active. His local lake became a playground for his various jet ski stunts as well as a content outlet that ultimately launched him into fame.
After generating a loyal fanbase that admired his adrenaline-filled lifestyle, Sudbeck embraced the small town charm of Madison and turned it into his first business venture, a clothing line by the name of Lost Rabbit Gear. This brand took the lake life theme and created apparel and accessories that reflected the outdoorsy nature of Mississippi. With the revenue gathered by Lost Rabbit Gear, Sudbeck then took the over $40,000 generated in sales and invested into LiftFoils, electric surfboards able to be used to amplify the experience of water sports.
Renting out eFoils to the visitors of his local lake, all while generating more views by posting eFoils in action on his various social media profiles, Sudbeck found stable income at his young age. His talent for social media, marketing, and business caught the attention of several other brands looking for young influencers with an eye for creative adventure. Sudbeck started to be a vital social media consultant for brands such as Oro Reserve SuperCar and Blocks Nutrition, as well as an affiliate for Full Send Supplements and FlexPro Meals.
Over the next 5 years, Sudbeck has a goal to become a leader in the entrepreneurial world. He wants to set an example for other young dreamers to chase their aspirations and watch them come true. Believing in the power that social media holds and its infinite reach, Sudbeck’s content is currently shifting to a more motivational position. His drive to think outside the box and challenge the norm is inspiring to many of his followers. Because of his story of starting as a local businessman to then working with brands that contain a broader reach, his career matches a trajectory of “local to worldwide”. As he comes of age within the content creating industry, Sudbeck is interested in creating more travel content where he is able to showcase his famous stunts all around the world. He has plans to begin a YouTube channel, where he will post similar content to his TikTok but on a larger scale, as well as travel vlogs. Believing this type of content will help him have a more personal relationship with his followers, Sudbeck is also in the works of starting a motivational podcast he calls “Dreams to Reality”. The podcast will feature several successful guests in the entrepreneurial realm that are able to motivate and give valuable advice to their youth audience. Lawson Sudbeck is inspiring his followers through his high energy stunts and entrepreneurial prowess. His motivated mentality takes form through his ever growing network of businesses and the successful individuals he surrounds himself with.
