Hard work and strategy are the keys to growing social media influence. Even then, not everybody succeeds either because of cutthroat competition or lack of knowledge about how it all works–that’s why there can be hundreds of million Instagram users, but only about two million influencers have carved out niches for themselves by establishing an authority and becoming influential voices among their peers. Mikhail Gribov understands tricks necessary when running successful pages, increasing your followers’ count and defining oneself within that space he knows so well.
Today, Gribov is committed to teaching others to grow their Instagram profiles and establish themselves in the top percentile of social media users and earners. Through the digital marketing company he founded, Gribov breaks down his process for growing an Instagram account from scratch, giving tips on what not to do when starting and advice about establishing yourself early on so that your hard work pays off later.
Born and raised in Moscow, Russia, Gribov holds a bachelor’s degree and worked as an HR manager for four years before realizing that his chosen career was not in line with his dream. From there, he decided to venture into micro-business projects and quit his 9-5 job, a decision that has paid off heavily and is still paying off to date.
Recalling how his journey as a social media entrepreneur started, he said, “One of them was an Instagram account about marketing, social media and networking. And this idea worked. By posting useful content on Instagram, I gained 200k followers in two years on Russian Instagram. After that, I created an online university that helped people learn a new skill and make money online.”
Gribov’s plan worked like clockwork. He spent the next few months inviting digital and social media experts who created courses to teach young Russian people how they could provide demanding services for businesses and make money online at an early age with help from Gribov’s University idea. “In 2021, we had 10,000+ students and made $1mln+ of revenue.”
When Gribov started his new Instagram and TikTok account, he had only 1k followers on each. However, with a dedication to reaching an international audience, particularly non-Russians who are interested in social media growth, six months later (February 2020), 700k + 800K followed, meaning that this time around, there was more than just Russia waiting for what they could find from him.
To grow an online presence, it’s important to find your niche and passion. You should also take inspiration from other top creators in that category— see what they are posting; improve upon their work by making it more relatable or creating better content than them.
Mikhail Gribov is an innovative young man with a passion for changing digital marketing and the influencing landscape. He’s committed to helping other people realize their platforms, which he believes will lead us all on this exciting journey toward more globalization. “My long-term goal is to create a product or service that potentially every person on earth will use, as one day Steve Jobs created the iPhone.”
