Nicotine pouches are slowly becoming among the most popular nicotine alternatives on the US market. Industry reports from JAMA Network revealed that the overall sales of nicotine pouches increased to 808.14 million units earlier this year from 126.06 million units from August to December 2019. This strongly supports previous evidence indicating the slow but steady rise of nicotine pouches, which was initially recorded in 2016.
But the growing popularity of nicotine pouches is not solely due to the changing preferences of American consumers. Smoke-free government regulations also continue to influence the rise of these oral nicotine substitutes.
Why Are Nicotine Pouches Popular?
The primary reason why nicotine pouches are popular is that they are tobacco-free. This means users can fulfill their nicotine cravings without being exposed to harmful chemicals present in tobacco smoke. Reports show that tobacco smoke includes up to 250 toxic chemicals. Additionally, its nicotine content levels are also lower than conventional cigarettes, making them viable options for those who want to quit smoking. Studies acknowledge the efficacy of nicotine pouches for nicotine replacement therapies. In research by David Azzopardi and colleagues, they explained how nicotine pouches are one of the more satisfying sources of nicotine. When they asked their participants which nicotine alternative they preferred, most claimed that they found nicotine pouches more appealing than other substitutes.
Besides its advantage in reducing the harm associated with tobacco use, nicotine pouches are well-liked by consumers because of their personalized features and accessibility. Prilla’s selection of nicotine pouches illustrate how users can choose from a variety of flavors, such as mint, wintergreen, coffee, and cinnamon. Popular brands like ZYN, On!, and VELO also offer pouches with varying nicotine strengths ranging from 2 to 8 mg. Because of this, individuals can try different flavors and strengths that will satisfy their preferences. Lastly, they’re convenient to purchase as trusted sites provide delivery services to buyers in the US.
It’s More Than A Change In Trends
The increased interest in nicotine pouches over cigarettes is also propelled by the implementation of government laws, especially in Los Angeles. In fact, California is known as America’s non-smoking state because it was the first state in the US to ban smoking in nearly every workplace and indoor public space. This law was enacted in 1995 and is regularly adhered to in the region up to this day. For instance, hotel and motel operators need to have at least 80% of their guest rooms designated to be smoke-free. In other enclosed establishments like shops and office spaces, owners must establish smoking areas with proper ventilation to be exempted from the state’s smoking restrictions.
In addition to indoor spaces, California has similarly pushed for smoking limitations in outdoor areas. Specifically in places open to the public, where many visitors may be averse to cigarette smoke.
But California is not the only state that’s taking action against cigarette smoking. The national authorities recently announced the ban of vaping products from Juul Labs, one of the major e-cigarette manufacturers in the US. This is after the Food and Drug Administration (FDA) shared that it lacked sufficient information to deem the company’s products appropriate for the health of the public. As a result, it’s safe to assume that nicotine pouches will significantly grow in popularity across the rest of the US, just as they have in California.
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