Given the time to slow down and reflect on what the next big move is going to be, artists have indeed presented some unrivaled ideas amid the pandemic. As entrepreneur Madina Semenova would say, challenging times force artists to create, and so it became the perfect time to look out for emerging brands and innovators. Letting her creativity flow during the global lockdowns, Madina founded OMAK. The jewelry business provided her not only with an avenue for her artistry but also served as a form of therapy.
“Taking a year off from everything left me with too much time on my hands,” she shared. “I wanted to do something to not let my creativity go stale, so I started OMAK.”
OMAK is a jewelry brand that offers handmade and uniquely conceptualized pieces. The brand uses high-quality materials, such as freshwater pearls, silver, natural crystals, and captivating minerals, all sourced responsibly. The pieces take inspiration from music, art, film, and the designer’s life.
The pandemic may have hindered many people across the globe from expressing themselves through fashion, but Madina hopes that OMAK will spark that for them again. She wants the brand to make people want to dress up and express their individuality. OMAK aims to make people look forward to getting dressed up to go out again, to bring them joy, and to feed their souls.
What started off as a way for the founder to get busy and try something new eventually transformed into an emerging phenomenon. OMAK now offers shipping worldwide and has struck a chord with customers from all walks of life. Asked where she envisions to take OMAK, Madina shared that she wants the brand to eventually be worn by A-listers and celebrities, such as Rihanna.
Currently, Madina is in the process of integrating more ideas into OMAK. “I plan on getting into jewelry casting and making this year,” she said. “I want to switch everything around in the brand, and my taste is evolving all the time, so OMAK will change too.” Madina always strives to bring fresh ideas to the table. She expressed that she is inspired by other artists in the industry, including James Merry, Pomona Osipova, Elizabeth Porodina, and Freddy Carrasco.
OMAK is still a relatively fresh brand in the jewelry industry, but it has already generated a buzz. Along her journey, Madina also realized that there is a barrier between entrepreneurs working outside of Europe or the US, especially for small business owners. “I’ve come to see how fast things move in the industry and how easy it is to miss opportunities because of time and distance,” the founder shared. Still, Madina’s artistry paired with admirable work ethic truly ensures that OMAK is here to stay for years to come.
Learn more about OMAK on Instagram.