The founder of Starcore Fit and Adidas Athlete Peter Barron has become a global fitness phenomenon. From his small hometown of Shannon, in Co. Clare, Ireland, he has become one of the most recognizable and sought-after fitness coaches in the world.
Peter’s journey began in 2010, when he, alongside two friends, founded UYP Lifestyle, a company that aimed to help people reach their full potential in fitness, nutrition, and mental health. Through this work, he discovered his passion for reaching the masses online and the rising potential of the fitness industry.
In 2015, he took a career break from his job at a medical company in Ireland and moved to Dubai to focus full-time on building his brand in the fitness industry. He founded Starcore Fit, a company dedicated to helping people transform their lives through fitness, nutrition, and healthy habits. It provides customized and affordable fitness and nutrition programs that cater to individuals worldwide.
“STARCORE is here for everyone, whether you want to lose fat, gain muscle, feel better, have more energy, or to change your overall lifestyle and get the results you have always strived for,” says Peter. “The name STARCORE can relate to every person. Here, you can become the very best version of yourself, or as cheesy as it may sound, become your own star.”
Peter’s hard work and dedication paid off quickly. He began working with some of the top celebrities in the region, including Mona Kattan, Supercarblondie, and Renee Farah. He also interviewed celebrities like footballer Ronaldinho and boxer Floyd Mayweather.
Peter’s achievements in the fitness industry have not gone unnoticed. He has been featured on the cover of Men’s Health Middle East and has been awarded Stylist Arabia Social Media Influencer of the Year, Male Fitness Influencer of the Year with Sport 360 in 2018, and Best Digital Star with Men and Women’s Health in 2019. He was also featured in the 2020 Ahlan Hot 100 in Dubai, as well as in numerous magazines such as Esquire, GQ, Shortlist, Arabian Business, Harpers Bazar, and Men’s and Women’s Health UK and Middle East.
In 2016, Peter was presented with a remarkable opportunity to collaborate with Adidas. The global sportswear brand introduced Adidas Runners in Dubai, and Peter was recruited as a coach. With his expertise and guidance, Adidas Runners Dubai flourished, attracting over 2000 members by 2017.
But, of course, Peter’s journey has not been without challenges. He once had dreams of becoming a professional footballer, but he failed the fitness test when he went on trial with the football league club Luton Town. However, instead of giving up, he used that experience as motivation to help others avoid the same mistakes he made.
Today, Peter is focused on creating content to help reach and inspire as many people as possible. He wants his company to have over 10,000 monthly subscribers, all working to be their best selves and motivating others around them to do the same.
Peter’s story is a testament to the power of hard work, dedication, and perseverance. From his small hometown in Ireland to global recognition, he has become a fitness icon and a true inspiration to people all over the world.
