When it comes to lead generation, every single click can lead to a potential sale.
And to start booking calls with dream clients, every click matters.
Peter Gaston, the founder of LeadWolf, is obsessed with the secrets of outbound. With this boutique B2B lead generation company, he helps small and medium-sized businesses sign dream clients with outreach. LeadWolf has put their clients on the phone with many billion-dollar businesses, such as Under Armour, Shopify, iHeartMedia, Marriott, Quiksilver, and more.
It sounds simple on paper, but Peter’s entrepreneurial journey is everything but simple.
Here’s how LeadWolf is changing the outbound game for companies ready to scale.
A Career-Defining Leap of Faith
Peter’s entrepreneurial journey began with a spark of passion for building businesses. From his diverse early career experiences — ranging from a tennis coach to working in a high-end cake shop — Peter learned the importance of dedication and discipline, a lesson that would serve him well in his other ventures.
Peter’s defining moment came before he even crossed the graduation stage, as he juggled the responsibilities of being a college athlete with the early stages of LeadWolf. This early test of balancing rigorous academic, athletic, and business commitments honed his ability to prioritize and focus on what truly matters — a skill that has been instrumental in the rise of LeadWolf.
Challenges & The Fuel for Growth
The road to success was not without its hurdles, from the logistical nightmares of working without WiFi in the remote Azores to the relentless pursuit of uncovering the secrets of outbound. Yet, it was these very challenges that forged LeadWolf’s ethos of relentless testing, innovation, and improvement.
When he was in the Azores, Peter would wake up at 5:30 AM, do his 5 hours of gardening work (in exchange for a free room and board), and then head off to the nearest restaurant to work for the rest of the day.
The early stages of entrepreneurship are similar to throwing stuff at a wall until something sticks, Peter says, and he’s definitely had his fair share of that.
Redefining Lead Generation With LeadWolf
At the heart of LeadWolf’s philosophy lies a commitment to authenticity and transparency. Peter emphasizes the importance of being upfront about what LeadWolf can achieve for its clients, understanding that lead generation is about more than just numbers; it’s about creating meaningful, growth-driving connections.
Peter’s approach is simple: understand the client’s business inside out, maintain open lines of communication, and never stop innovating. This has not only set LeadWolf apart but also driven its success, exemplified by a client who secured 24 new clients in just 19 days thanks to LeadWolf’s outbound efforts.
Looking Ahead: A Vision for the Future
As LeadWolf continues to evolve, Peter’s personal goals remain aligned with his professional ones. He sees entrepreneurship as a means to improve the world by improving oneself.
With aspirations that range from running an ultramarathon to reading every book by his favorite author, Peter’s journey is about much more than lead generation — it’s about setting an example of excellence, determination, and the power of continuous growth.
LeadWolf’s story is more than just a testament to the success of one company. It also serves as an inspiration for entrepreneurs everywhere. The key, he says, is to work with clients they’re 100% confident they can help grow. Which is why LeadWolf has a track record of booking clients qualified calls with brands like Shopify, Marriott, Under Armour, iHeartMedia, Vans, and more.
Peter says he treats cold emails like a science experiment. They never get complacent and think results are “good enough” to stop testing.
No matter the results, LeadWolf is constantly testing every single variable when it comes to outbound marketing and continuing to grow each day.
Published by: Khy Talara
