The advent of technology has brought about some drastic changes to the lifestyle of people and the world in general. Nowadays, almost everything can be done online, from ordering food and other items to fulfilling work related tasks. People rely heavily on their smartphones and other smart devices in order to go about their daily routine. In recognition of this, industries are forced to adapt and adjust their marketing strategies accordingly, in order to capitalize on the growing power of digital technology. One company aims to help these industries with this need through the use of augmented reality marketing for social media. Reach Reality is a company based in Miami, Florida, and is known for creating filters for Instagram and Facebook. Today, they announced the expansion of their service offerings with new AR solutions primarily aimed for businesses.
Augmented reality, more commonly referred to as AR is an interactive 3D experience that combines a view of the real world with computer-generated elements. It can usually be seen in social media platforms such as Snapchat or in popular mobile games such as Pokemon Go and Harry Potter: Wizards Unite.
From a business standpoint, 3D augmented reality filters are a great tool to pique the interest of customers which can then lead to higher interaction, engagement, and, in turn, traffic on a brand’s website. One possible use for AR in businesses is through the creation of filters that allow customers to virtually try on items they wish to purchase from the websites of their favorite clothing and accessory brands. This is just one of the many ways augmented reality can be used in the field of digital technology in the future.
The company’s co-founder, Cory Silverstein, said, “Our goal is to make augmented reality more accessible so companies can reach wider audiences in creative and interactive ways. We can add a new dimension of interactivity to any brand by integrating high-quality AR into marketing strategies regardless of your industry or the type of company you own.”
As a pioneer of augmented reality marketing, Reach Reality has already collaborated and worked with a lot of reputable companies across the board. Some of the businesses and brands that have worked with them include Miami Heat, Champ Sports, Atlantic Records, Columbia Records, 300 Ent, Right Hook Digital Marketing, and Republic Records.
This venture is still fairly new and has a long way to go, so we should expect more updates from the organization in the weeks and months to come. Reach Reality believes that augmented reality is the next big thing when it comes to digital marketing and has made it one of their goals to make it a norm. They believe that a full range of augmented reality services can greatly enhance and positively impact a company’s brand awareness and marketing efforts in innovative ways. A bold and ambitious dream which holds a lot of potential for the future of digital marketing.
Learn more about Reach Reality and what they do by visiting their website.