Over the years, consumers have become increasingly conscious about their purchases. Such ever-expanding reality has prompted more and more companies to be socially responsible with their products and services. In the case of Reformation, a sustainable fashion powerhouse, it is shown that making a significant impact begins with small decisions and seemingly trivial choices. Because of its advocacy, it strives to make a positive difference not only for its patrons but also for the people involved in the making of its products.
Widely acknowledged for being a fashion haven, Reformation offers on-trend pieces that help individuals stay stylish no matter what season of the year it is. As one of the foremost advocates of sustainability, the brand creates products that are made only from environment-friendly and upcycled materials in a fair-wage environment.
Like most businesses, Reformation stemmed from humble origins and stark beginnings. The fashion brand has its roots in selling vintage clothing out of a small Los Angeles storefront in 2009. Determined to establish a reputable standing in the industry, it quickly expanded into making its own stuff while keeping its focus on sustainability.
Today, Reformation makes effortless silhouettes that celebrate the feminine figure and initiate sustainable practices. At its core, the company is heavily grounded in catering to people’s needs and recognizing progress each step of the way.
Standing at the helm of Reformation, Yael Aflafo has always envisioned making cost-effective dresses that girls would want to wear over and over again. According to the esteemed founder, the fact that these pieces of clothing are sustainable is not only an added bonus but is also a big differentiator in the market.
As someone who has always been passionate about the environment and clothing, designer Yael Aflafo takes pride in leading a movement where sustainability and fashion go hand in hand. “We want to change the way that people think about fashion by showing that it can be eco-friendly without sacrificing style,” the visionary said. “Whether or not our customers are initially eco-conscious, we hope that we can inspire our girls to be a little more aware of their purchasing habits. We also want to find ways to reduce the impact that fashion has on the environment,” she added.
In an industry heavily focused on aesthetics and presentation, Reformation wants to send across the powerful message that being fashionable does not mean compromising the environment. As a matter of fact, this Los Angeles-based brand’s unwavering dedication to sustainable production is extensively embodied in its corporate mission and reflected in its signature bold and unabashed style. On top of that, each item comes with a description of its respective environmental footprint.
As can be gleaned from Reformation’s environment-focused trajectory, it comes as no surprise that this climate-neutral brand aims to be climate-positive by 2025. As it continues to reshape the fashion industry and make a positive difference in society, the company is encouraging fashion enthusiasts from across the globe to be more intentional and more mindful of their choices.
Above anything else, Reformation envisions itself being unstoppable at bringing sustainable fashion to everyone. Through its revolutionary efforts and creative pursuits, this emerging household name is bound to change the industry in the most remarkable way possible.
Learn more about Reformation here.