Entravision has launched Reyna 103.1 FM in Los Angeles as the flagship station for Reyna, a creator-led multimedia platform serving Latina audiences. The platform combines Spanish- and English-language radio with podcasts, streaming, social content and digital media, featuring creators including Vicky Loza, Tani Estefy, Raq-C and Emily Tapia.
Key Takeaways
- Entravision launched Reyna 103.1 FM as Reyna’s Los Angeles flagship.
- Reyna combines FM radio with streaming, podcasts, social media and digital content.
- The platform uses Spanish and English content for Latina audiences.
- Founding creators include Vicky Loza, Tani Estefy, Raq-C and Emily Tapia.
- Reyna’s Los Angeles launch included an event at the GRAMMY Museum.
Reyna Launches Its Los Angeles Flagship Station
Reyna 103.1 FM has begun operating in Los Angeles as the flagship broadcast station for Reyna, a new multimedia platform launched by Entravision. The platform brings together an FM radio station, mobile experience, digital streaming, podcasts and social content under a creator-led format designed for Latina audiences.
The Los Angeles station operates as KDLD at 103.1 FM. Radio Ink reported that the station previously operated as Viva 103.1 before changing its format to Spanish Adult Contemporary in June. The Reyna launch adds the station to a wider digital platform rather than positioning it as a standalone radio operation.
Entravision announced the launch on Aug. 26, with the company identifying Los Angeles as the location of Reyna’s flagship radio presence. The company is based in Burbank and operates media properties serving Latino audiences in the United States.
Reyna also held its official launch event at the GRAMMY Museum in Los Angeles on Aug. 26. The event brought the new platform’s creators and representatives together for its local debut.
Los Angeles has also become a major base for creator-led businesses and digital media operations. Recent coverage of the city’s creator economy has documented the growth of companies, platforms and professional networks supporting digital creators and their commercial partners.
The Los Angeles launch gives Reyna a broadcast outlet while the platform also distributes content through digital channels. Its structure places radio alongside creator-led material rather than limiting the project to a traditional FM schedule.
Entravision Builds Reyna Around Latina Creators
Entravision has built Reyna around a group of creators whose work covers business, fitness, relationships, identity, motherhood, food, culture, fashion and personal style. Five creators were identified as the platform’s founding voices: Adriana Gallardo, Vicky Loza, Tani Estefy, Raq-C and Emily Tapia.
Gallardo is the founder of Emprendiendo Latinos and CEO of Adriana’s Insurance. Her role with Reyna focuses on leadership, mindset and financial independence, according to the launch announcement.
Loza is a Los Angeles-based digital creator, certified trainer and founder of Raize Fit. Her Reyna content covers fitness, relationships and self-love. Her Los Angeles base also gives the platform a direct connection to the local creator community.
Estefy is the co-founder of Latina Approved and host of All Things Latina. Her contribution centers on bicultural identity, confidence and experiences associated with living between cultures.
Raq-C is an entrepreneur, author and founder of Brazen Wellness. Her content addresses motherhood, self-reinvention and personal development. Emily Tapia, a South Central Los Angeles native and food and culture creator, contributes coverage of local spots, pop-ups and other Los Angeles destinations.
The creator roster gives the platform specific voices rather than relying solely on conventional radio personalities. Recent reporting on vertical video creators moving into Hollywood also illustrates the expanding role of digital personalities within Los Angeles’ entertainment ecosystem.
The content areas assigned to the creators extend beyond music into subjects that are part of daily life and local culture.
Reyna Combines Radio With Digital Media
Reyna’s distribution model extends beyond its 103.1 FM signal. Entravision said the platform includes a mobile app, digital streaming at somosreyna.com, podcasts, social extensions and other digital content. The company describes the format as designed for a digital-first audience.
The platform combines Spanish and English content, with the launch materials identifying an 80% Spanish and 20% English mix. Its content includes music, digital segments, podcasts and social material alongside the radio station. (
The combination gives Reyna several distribution points for the same overall media brand. Listeners can access the broadcast station in Los Angeles, while digital audiences can use streaming, mobile and social channels.
Entravision President of Audio Eduardo Maytorena said the company wanted to build a platform for Latinas that could distribute content across mobile, social, video and on-air formats. Senior Director of Audio Content Jacquelynn Carrera led the creator curation for the platform.
The company also positioned the platform for both local and national audiences. Los Angeles serves as the home of the flagship FM station, while the digital components allow Reyna content to reach audiences outside the station’s broadcast market.
Founding Creators Join the Los Angeles Platform
The five founding voices are joined by Sal Salcedo and Iván Poshenko, who contribute additional content focused on personal transformation, hair, fashion and style. Salcedo is the founder of Nova Arts, while Poshenko is a celebrity fashion stylist and pop culture expert.
Salcedo’s role includes content related to self-confidence and personal transformation through hair and beauty. Poshenko contributes fashion and style advice, extending Reyna’s creator roster into areas connected to appearance and pop culture.
The seven-person creator group gives Reyna coverage across several distinct subject areas. Gallardo brings an entrepreneurship focus, Loza contributes fitness and lifestyle content, Estefy addresses bicultural identity, Raq-C covers motherhood and self-reinvention, and Tapia focuses on Los Angeles food and culture. Salcedo and Poshenko add hair, fashion and personal style.
Tapia’s connection to South Central Los Angeles is particularly relevant to the station’s local identity. Her role includes identifying local spots, pop-ups and hidden destinations in the city through her food and culture work.
Los Angeles has an established history of Latino-focused creative institutions and events. The Los Angeles Latino International Film Festival, for example, has featured filmmakers, performers, and other creators working across Latino film and entertainment.
The creators are distributed across both national and Los Angeles-specific subject matter. That structure gives the Los Angeles flagship local voices while the broader platform can carry content applicable to Latina audiences beyond Southern California.
Reyna Targets Spanish- and English-Speaking Latina Audiences
Entravision said Reyna is intended for Latina audiences in the United States and described a U.S. audience of 34 million Latinas in its launch materials. The company also cited $1.3 trillion in buying power for that population.
The platform’s language mix is central to its format. The stated 80% Spanish and 20% English composition is intended to serve a bicultural audience through radio, music, podcasts, digital content and social media.
Los Angeles provides the broadcast base for that approach. Entravision identified the city as the home of Reyna 103.1 FM and cited 4.9 million Latinas in the Los Angeles market in its launch announcement.
Los Angeles’ Latino population also forms part of the city’s established cultural identity, with local communities shaping food, neighborhoods, arts and other aspects of city life.
The Aug. 26 launch event at the GRAMMY Museum also placed the platform’s introduction within Los Angeles’ established music and entertainment infrastructure. The event accompanied the debut of the 103.1 FM station and the broader Reyna digital platform.
Reyna’s structure combines a traditional broadcast station with creator-led digital distribution and a defined language mix. The Los Angeles station provides the local radio component, while the app, streaming service, podcasts and social channels extend the platform beyond FM radio.
Frequently Asked Questions
What is Reyna 103.1 FM?
Reyna 103.1 FM is the Los Angeles flagship radio station for Reyna, a creator-led multimedia platform launched by Entravision. The station operates on 103.1 FM under the KDLD call sign.
Who launched Reyna in Los Angeles?
Entravision launched Reyna and its Los Angeles flagship station. The company announced the platform on Aug. 26, 2026, with a launch event at the GRAMMY Museum in Los Angeles.
Who are the creators involved with Reyna?
The five founding voices are Adriana Gallardo, Vicky Loza, Tani Estefy, Raq-C and Emily Tapia. Sal Salcedo and Iván Poshenko also contribute to the platform.
What type of content does Reyna offer?
Reyna combines music, radio, digital content, podcasts and social media. Its stated language mix is 80% Spanish and 20% English.
Who is Reyna’s target audience?
Reyna is designed for Latina audiences, with Entravision describing the platform as created and curated by Latinas for Latinas. The platform serves audiences through its Los Angeles radio station as well as digital and social channels.
