If the eyes are the window to the soul, then the lashes are certainly the curtains, and one could never go wrong with beautiful curtains. As such, a pair of beautiful eyes only deserve the best of the best that the lash industry has to offer. Enter, She’s in Minks. A high-quality luxury lash brand that is dominating the beauty industry and consistently making a name for itself.
However, behind the beautiful eyes of She’s in Minks lies a story of struggle and abuse. Since 2019, Ashea Brand has been the founder and CEO of the luxury company She’s in Minks. Although her business has been booming, she hasn’t always had the best run in her personal life. The 18-year-old business owner used to be a victim of constant bullying while she was growing up.
However, instead of letting her horrible experiences consume her, she decided to channel her energies into something productive and worthwhile. Ashea Brand wanted to prove to the world that she would not continue the vicious cycle of hate and anger, but rather she would use her talents for something good.
She had always been fascinated with creativity and certain means of expression. So she thought of creating a brand that would make women feel empowered and look beautiful while doing it. While Ashea was preparing for college, she and her mother worked day in and day out to establish She’s in Minks as a highly competitive luxury brand.
Eventually, after a year, their brand hit the shelves in various stores in Georgia and California. It was then and there that they knew that they had something good in their hands. Ashea and her mother, Kristy, then started to build the brand into something even bigger. They aim to inspire women and teenagers not to live in fear but express themselves in any way they want to.
Ashea Brand is a great inspiration for teenagers and women everywhere. She hopes to inspire others to reach for their dreams and gain the success they so rightfully deserve. Apart from being a rising business owner, Ashea is also an excellent athlete, teen mentor, and ambassador for a local teen and youth program in her community.
Nowadays, the mother and daughter pair of Ashea and Kristy are aiming to scale She’s in Minks into a household brand. Their high-quality products are what sets them apart from any other cosmetic brand out there. All of their lashes are carefully handcrafted by experts to guarantee the best quality imaginable. Ashea Brand firmly believes that nothing sells any better than a product that is top-notch in terms of quality, endurance, and reliability.
Each She’s in Minks pair of lashes comes with custom packaging and storage. The lashes are also washable and can be reused at least 25 times. Most regular lashes are disposable and can only be used once, but She’s in Minks isn’t just a regular lash brand.
Ashea Brand and her mother Kristy Randolph are equally empowered women who are aiming to create an influential luxury brand through She’s in Minks. The brand’s inspiring story is just the tip of the iceberg. As the pair move forward, they hope that other women will draw inspiration from their brand and will garner success because of that inspiration.