The massive fame and success of social media personalities have inspired many to follow in their idols’ footsteps. But, what most of them fail to realize is that not everyone on social media will become famous influencers. After all, thriving in the highly competitive industry requires skills, talent, and perseverance. This is something that content creator Paris Kinsey knows from experience.
Born and raised in San Diego, California, the gifted 28-year-old is a verified TikTok influencer most popularly known by his handle “brotherofcolor.” He has a whopping follower count of 10.8 million and has already garnered a cumulative like count of 308.6 million.
The influencer first created a buzz after one of his videos where he lost a cash bet against his sister was reposted by A-list celebrities. The clip quickly went viral and was circulated all over the web. Since then, his community rapidly grew, and he has established himself as one of the most followed personalities on TikTok.
However, unlike others who are in it for fame, Paris Kinsey was always fascinated with content creation. Looking back on his journey, the young man shared, “I’ve been creating content since around 2011, which was just a hobby at the time. But it has now grown into something way bigger than I could’ve ever imagined.”
His viral clip has undoubtedly catapulted the young man to the top of the industry, and it provided him a much-needed headstart. But at the same time, the TikTok superstar has proven that he is not merely a one-hit-wonder and that he deserves the spotlight.
As a testament to this, most of his audience continues to follow him because of his unique videos—the creative individual aims to push the boundaries of content creation. “I really try to create content that the viewer can connect with and enjoy while being educated and entertained at the same time,” the influencer explained.
This incredible passion for his craft is what helps Paris Kinsey stand out. As he insightfully said, “I work hard and provide consistent content. I try to create content that is very diverse and different. Every piece of content I have created, I enjoyed the process and even without the success that I’ve had, I would still do it because I truly love what I do.”
Because of his impressive talent and excellent work ethic, several big brands have reached out to the social media influencer for collaborations and partnerships. In fact, fast-food giant McDonald’s named him an official brand ambassador in February 2021.
Moving forward, Paris Kinsey aims to scale his success even further and elevate his reach. He is working towards making his brand more known around the world and having more people discover him and what he has to offer. In addition, the entertainer hopes to appear on TV and have his own TV show or appear in a few movies. But most importantly, he intends to continue creating fun and innovative videos for his followers.