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In 2004, when Enrique Ramírez launched Face to Face NYC, the concept of a men’s day spa was far from mainstream. Today, as the spa celebrates almost two decades in business, Ramírez has successfully revolutionized the traditional spa experience, forging a sanctuary of skincare services and body treatments, primarily catered to men.
Recently, Ramirez took a bold step by expanding his brand to Los Angeles, further solidifying his dedication to exceptional care and establishing a welcoming space for skincare and well-being.
As a licensed esthetician and certified massage therapist, Ramírez’s journey began with a commitment to shatter beauty stereotypes and redefine the spa experience. From the outset, Face to Face NYC aimed to offer unparalleled bespoke treatments designed to enhance self-confidence and well-being. His meticulous attention to detail and his team’s dedication to tailoring experiences to clients’ individual needs quickly earned the spa a prized reputation for providing world-class services.
The spa’s offerings are diverse, ranging from skincare and hair removal to body treatments like the Micro Groovy Peel, Y-Chromosome facial, and Super O2 facials. Ramírez’s focus on staying at the forefront of the industry has led to innovative treatments, including microneedling, peels, massages, body sugaring, waxing, and more.
After years of requests to open a location on the West Coast, Ramírez finally made the decision to expand to West Hollywood. The expansion marks a significant milestone for Face to Face NYC.
Ramírez’s decision to expand to Los Angeles was rooted in a vision that dates back to 2012. Frequent visits to the city and a close friend’s influence inspired him to take the leap and introduce his spa practice to the vibrant and diverse Los Angeles community. This move also allows him to adapt his services to the unique needs and preferences of the Los Angeles clientele.
Over the past 20 years, both Face to Face NYC and the landscape of men’s skincare have evolved. Men today are well-informed about skincare, largely due to influencers on social media platforms, which offer quick and engaging content compared to traditional print media. As a result, the clientele has shifted, with younger men showing a keen interest in skincare and grooming.
Ramírez has adapted to these changing trends by incorporating a range of treatments designed to cater to the evolving needs of his clients. In Los Angeles, where the climate is notably drier, skincare treatments focus on rehydration, such as the Super O2 Treatment, which aims to combat the effects of dry skin.
When asked about his favorite aspect of Los Angeles, Ramírez notes its “chill vibe” and favorable climate, despite a year marked by unusual rainfall. The expansion to Los Angeles not only showcases his business acumen but also allows him to enjoy the unique lifestyle and atmosphere of the West Coast.
As of now, Ramírez is taking things one step at a time and not rushing into further expansion. He remains focused on nurturing his newly opened LA location and ensuring it continues to deliver the exceptional care that Face to Face NYC is known for. Ramírez and his team are poised to continue redefining the spa experience for men and women alike.
As Face to Face NYC embarks on this exciting journey into the sunny heart of Los Angeles, one can’t help but be inspired by Ramírez’s vision and dedication to helping his clients look and feel their best.
