For companies that produce custom apparel, a change in the season means new products as the winter gear goes out and the spring gear comes in. Embroiderers are particularly suited for new spring trends because of the basic characteristics of embroidered apparel. All you have to do is spruce up your designs a bit, and put them on the most in-demand items of the season.
Spring fashion is all about three things: color, color, and more color! Everyone wants to wear brighter clothes and accessories that add just the right amount of “pop” to their outfits. The great thing about embroidery is that it allows you to work with a wide range of colors — virtually any color you can think of — as long as they sell thread in that color. As a result, you will be able to create something vibrant and gorgeous that will really bring your brand image to life.
Straw hats to beat the spring sun
One of the hottest seasonal items in the spring is the wide-brimmed sun hat. Everyone is so excited to be able to go back to the beach and the park after the winter that they are putting on their hats to go out in the sun. What better way to get your brand out there than to have its image featured on one of the hottest apparel items of the season?
However, there are some challenges to consider for those hoping to embroider wide-brimmed sun hats for their spring line. The straw-like material that these hats are made of is less easy to work with, since embroidery machines are primarily designed to work with flat fabrics. Still, there are tools and tutorials that custom apparel makers can use to help them create designs that look professional, sleek, and aesthetically pleasing.
The upscale nature of these sun hats and embroidery come together to make a more prestigious and elegant product. If you are looking to boost your brand’s image to make it feel more elevated, this could be the solution you are looking for. The audience you will be reaching with this type of accessory will be younger and more in touch with fashion trends. General appeal is great, but targeting the specific audience for your brand is even better.
Baseball caps are in right now
The baseball cap is another big spring fashion trend that custom apparel companies can capitalize on. The great thing about having your logo on a baseball cap is that its placement is extremely visible. If someone is wearing your branded baseball cap, everyone — down to people who pass them on the street — can notice your brand.
Branded baseball caps can also be an easy merch opportunity for your business. Plain baseball caps are relatively inexpensive, especially if you buy them at wholesale prices. You can then embroider them using your embroidery machine — such as the ones offered by Ricoma, which offers all-inclusive packages including a cap hoop — and give them away as a form of promotion. Everyone loves free swag, especially when it’s something practical that they will frequently use!
Compared to alternatives such as screen-printed caps, embroidered caps are much more durable and long-lasting. Baseball caps are accessories that tend to get a lot of wear and tear, and an embroidered design will hold up much better than a screen-printed design. Embroidery also gives you a greater range of colors that you can use in your design without substantially increasing the price, like screen printing would.
Headwear is where custom apparel companies should focus their attention this spring season. In addition to being practical for the customer, headwear is a cost-effective, attractive option to feature your design and brand. In a season that is all about renewal and bright color, embroidery is the way to go due to its capabilities to create vibrant, luscious designs. It’s a great way to keep up with the hottest trends and maintain your brand’s relevancy in the marketplace.
