STUDIOMAKEUP, established 12 years ago, quickly became a notable name in the retail market, with its products featured in over 300 department stores in France and available in more than 1000 retail outlets globally. This early success laid a robust foundation for the brand. In a significant stride towards transformation and revitalization, Saeid Yazdizadeh, the brand’s COO and co-owner, acquired a 50% stake in 2018. His strategic oversight has since propelled STUDIOMAKEUP into a new phase of expansion, focusing on innovation and adapting to the evolving market demands.
However, under the strategic guidance of Saeid Yazdizadeh as COO, STUDIOMAKEUP has adeptly navigated the shift towards e-commerce, recognizing the changing landscape of consumer behavior and the immense potential of online platforms. This pivotal shift has not only demonstrated the brand’s agility but also highlighted its commitment to staying ahead in the competitive beauty market.
A cornerstone of STUDIOMAKEUP’s continued success has been its regular feature in the two largest subscription boxes, IPSY and BOXYCHARM. This exposure, combined with consistently superb reviews, has cemented the brand’s reputation for quality. Situated in the mid-prestige tier-above mass market but below luxury-STUDIOMAKEUP continues to deliver products that offer the superior quality of higher-end brands without the luxury price tag.
The brand’s recent forays into technological advancements and digital platforms mark a significant evolution in its approach. Innovations such as artificial intelligence tools for perfect skin tone matching and virtual try-on features enhance the consumer experience, allowing customers to interact with makeup in new and engaging ways.
Additionally, STUDIOMAKEUP’s venture into the SPACE Metaverse with a virtual store opens up novel avenues for customer engagement and shopping experiences, setting the brand apart from its competitors and appealing to a tech-savvy demographic.
STUDIOMAKEUP is launching “VENTURE-STUDIOMAKEUP” for the beauty industry, a space where the art of makeup meets the innovation of entrepreneurship. This unique platform aims to collaborate with celebrities and influencers, enabling them to launch their own standout makeup lines. Inspired by high-profile successes like Logan Paul’s Prime and Rihanna’s Fenty with LVMH, the “Creation Studio” concept reimagines STUDIOMAKEUP not just as a brand but as a catalyst for new ventures in the beauty world, blending creativity with market acumen.
In essence, STUDIOMAKEUP’s evolution from a solid retail presence to a dynamic e-commerce and technology-driven brand reflects its adaptability and innovative spirit. With its eyes set on the future, STUDIOMAKEUP is poised to redefine the beauty industry, merging the worlds of makeup, technology, and digital platforms to create an unparalleled consumer experience.
Published by: Nelly Chavez
