Since news broke out of the coronavirus sweeping across nations, lockdown protocols and health safety measures have shut down all forms of live music events, including concerts, festivals, and gigs. But as the world eases back to a renewed sense of normalcy, one brand looks to bring the concert industry back to life. That company is The Artist Broker by legendary events magnate and artist broker Norman Biason.
Since 2001, The Artist Broker has been one of the trailblazers for all music events and concerts worldwide, mounting over 3,000 musical gatherings in over seventy-five countries. Much of its success has been because of the brand’s personification—Norman Biason, an iconic events coordinator and artist broker who has spent over ten years on the road, building key relationships with people who have helped mount some of the meaningful music events for several countries and regions worldwide.
Norman, also sometimes referred to as The Artist Broker himself, has worked with some of the biggest names in global music, including Deadmau5, Gucci Mane, Lady Gaga, Usher, Rihanna, and Diddy and many others. The non-exclusive boutique agency that he has built from the ground up over the years has created a solid reputation among event mounters, talent agencies, and some of the biggest brands in the world.
When asked what sets him apart from other talent brokers in the industry, Norman Biason refers to his international network, something he has spent years building and cultivating. “I lean on these special relationships to grow in markets where my competition has no way of accessing,” shares Biason. And true enough, his vast web of essential connections have helped him collaborate with stakeholders all over the world to create highly attended events with some of the biggest stars. As a result, Norman has been pivotal in historic music events around the globe, even if he primarily works in the background.
For Norman, his business feels more like play than work. He has an intense passion for music, networking, and entertainment, making him a linchpin in many significant respects. For instance, he spent years serving artists and talents by helping them enter into new markets and expand their reach overseas. Accordingly, dozens of matinee artists reach out to him to help them expand to other countries and mount events abroad.
Amid COVID-19 lockdowns, The Artist Broker would have to pivot to new ways of assisting artists, but Norman is more than ready to get back to bringing artists to the world. But the pandemic has been an eye-opener for the business and music exec as he now sees more significant opportunities for his company. Biason is now gearing up to add new services to The Artist Broker, including records deals, licensing, publishing agreements, merchandising deals, and corporate sponsorships, to name a few. Despite operating in a very niche market, Norman has created a solid and trustworthy brand that has become the go-to for anyone who wants to expand their music’s reach.
Norman Biason looks forward to furthering music globalization and bridging cultural and geographic gaps for musicians and listeners everywhere. Learn more about The Artist Broker by visiting its website.
