When people hear the word “expert,” there’s an understanding that it’s the end all be all in business and leadership. When they’re already an expert, there’s a sense of confidence- almost delusional-that that’s where it all ends. However, Dillon Kivo, the brilliance behind Authority Titans, says otherwise. In his new book called “The Authority Playbook: How to Become The #1 Authority in Your Niche”, Dillon reminds aspiring leaders and entrepreneurs that being an “expert” is not enough.
Released on March 4, 2022, “The Authority Playbook” has effortlessly climbed to the top of the ranks and became another Amazon’s Best-Selling book under Kivo’s already long list of achievements.
“The Authority Playbook” was written as a simple yet mold-breaking guide from Dillon Kivo’s personal experiences of establishing his footprints in the Digital World as a PR consultant, entrepreneur, public speaker and renowned thought leader. This book is a testament to years of dedication to understanding how the Digital World works and how people managed to leverage media in the pursuit of becoming an authority in one’s niche. He recounts the countless nights of trying out strategies, learning the ever-changing landscape of PR and media, and relentlessly making sure he knows what works and what doesn’t. For Dillon, “you can never stop learning if you want to succeed,” he shares.
Many entrepreneurs and leaders sense a need for change, yet not everyone knows how much and where to begin. “The Authority Playbook,” says to go from being an “expert” to becoming an “authority” and maintaining it. So what’s the difference?
“The Authority Playbook” carefully examines how one can go from being an expert to being an authority by understanding the difference between the two. Simply put, an expert has knowledge. An authority has influence.
The book starts by explaining how many people start by empowering themselves with tools and education in the industry they are in. This involves going through certifications, training and licenses. This step is towards becoming more knowledgeable in their chosen field. But what happens after that? This is where it makes a difference. While some stop at being knowledgeable, others continue to use those insights to their advantage by sharing valuable knowledge with their clients and guaranteeing them success. That’s what makes you the authority.
Like Dillon, who has helped brands create their digital authority and become respectable leaders in their field, he explains through his book that you just don’t stop once you get the blueprint in place; what makes you an authority is when you provide your clients with better solutions and provide industry resources that they don’t know about.
Now, as you go from being an expert to an authority, it’s important to remember that it’s not just about being good enough, it’s becoming the best in your field that you become the go-to person in your industry. So ask yourself, “if someone asks who are the key people in your field, would they mention you at least once?”
Dillon Kivo’s powerful book on becoming an authority is every entrepreneurs’ must-have to learn more about how to obtain wealth, influence, and ultimately freedom.
If you want to know more about Dillon Kivo’s new book, visit Amazon.