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December 12, 2024
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The Future of Flexible Work: A Look into CEO Carlos Escutia’s Vision for GroWrk

The Future of Flexible Work: A Look into CEO Carlos Escutia's Vision for GroWrk
Sourced Photo (Image internally provided)

In the modern business landscape, flexibility is not just an option—it’s the heartbeat of sustainable growth for any organization. McKinsey reports that a staggering 87% of professionals would opt for flexible work if given the choice. Such compelling statistics emphasize the shifting priorities in the global workforce.

However, with the boon of flexibility comes the bane of logistical challenges, especially for large companies with global footprints. Remote and hybrid work models might offer vast potentials, but the hurdles of timely device shipping, equipment recoveries, maintaining security compliance, and ensuring cost-efficiency are not small.

Enter GroWrk’s CEO, Carlos Escutia. With his background in scaling CasaOne—a San Francisco-based furniture rental venture with an $80 million backing from prestigious investors like Accel Partners—he experienced firsthand the intricacies of equipping international employees. The challenge was clear: swift equipment delivery and recoveries, and an efficient onboarding experience for global teams. Delays in equipment delivery can cost up to $400 daily, while an unreturned laptop from an offboarded employee can spiral costs up to $50,000 considering data loss, legalities, and replacements.

Seeing these hurdles as opportunities, Carlos founded GroWrk in 2019. He envisioned building a global network that simplifies equipment management. Carlos undertook the Herculean task of partnering with top-tier global IT manufacturers, distributors, and couriers in over 150 countries. And in doing so, he materialized his vision in the form of a technology platform with an easy to use dashboard, making global IT equipment shipping, recoveries and lifecycle management as simple as a click.

Though founded pre-pandemic, GroWrk’s services became even more valuable post-pandemic. The tedious hours IT managers spent on spreadsheets, vendor communications, and employee coordination? Eliminated. Security and compliance? Automated.

GroWrk has recently expanded its solutions to include global Mobile Device Management capabilities for Apple, Windows and Linux devices. This enhancement is now enabling companies to configure, secure, and support equipment remotely worldwide. In 2023, companies that use GroWrk’s platform have a simple and efficient way to procure and manage their IT infrastructure globally. Clearly, GroWrk is at the forefront of defining the future of work.

Carlos is no stranger to the entrepreneurial scene. GroWrk marks his third venture-backed enterprise. Beyond startups, Carlos co-founded Banverde, the pioneering Latin American Private Equity fund emphasizing the transition to solar energy. Before that, he honed his financial acumen on Wall Street.

His transition from Wall Street to GroWrk was driven by his ability to spot and bridge operational inefficiencies. As an experienced entrepreneur, Carlos’ mission with GroWrk is straightforward: enable businesses to champion flexibility, recruit on a global scale, and guarantee their teams have the resources to thrive.

GroWrk’s innovative approach allows businesses to cultivate a genuinely global team and adopt their preferred working structure. Presently, GroWrk oversees tens of thousands of workstations for some of the most prominent and fastest-growing global firms. As more organizations revamp their IT systems and recognize the merits of flexible work, GroWrk stands ready to usher in an era of truly global, flexible workspaces.

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