Sauce Media Group is a female-founded agency that specializes in elevating brand marketing by using creative strategies, current social media trends, and best practices to create a fresh perspective on social media strategy. At Sauce, they recognize that social media trends are constantly changing, so it’s key to be adaptable and innovative. The all-female team is dedicated to helping you improve your marketing tactics in order to drive sales and expand your brand. Sauce strives to give your company a little flavor through tailor-made social media marketing.
Sauce Media Group’s Founder and CEO, Sam Hobson Fairman, has built a full-service creative agency geared toward helping brands, businesses, and companies think outside the box and succeed at the highest level, creatively. Sam is all about connection – her goal is to bring life to brands to tell their story and connect with their audiences through the creation of strategic social media content. In just a few short years, Sam has turned Sauce Media Group into a multiple six-figure business, growing 365% last year alone.
On February 23, 2023, Sauce Media Group hosted an intimate workshop at Hotel Figueroa’s Cafe Fig in Downtown LA, geared toward influencers, brands, social marketers, and anyone interested in social media. Aesthetic lattes were sipped in the circle as attendees heard from Sauce Media’s team: Sam and Talia. The two shared their thoughts on trends and experiences with clients, followed by an open dialogue with the group. Sam shared some key points to growing on social media, including what platforms you need to be on and how to be using those platforms. The workshop came at just the right time for brands preparing for quarter 2 (Q2), helping them determine what strategies will drive sales.
The key takeaway from the workshop was Sauce Media sharing five tangible, concrete tips for growing on social media right now:
- No matter the platform, use all of the features. The platform algorithm cannot work without utilization, as it is a two-way street. An example is to use the question box or stickers on Instagram stories.
- Accessibility features are vital. This lets brands be more inclusive and is great for SEO.
- Longer form video is on trend now. Now, platforms and brands are competing to grab audience attention after the 7-second mark. Keep the attention of your viewers by adding hooks throughout longer videos.
- Get to the point. Intros are out, get right into it.
- Be aware of and utilize outward engagement. Outward engagement is amazing for brand awareness. By incorporating personality into your brand, you set yourself apart from the competition.
No matter the industry, Sauce has you covered on marketing tactics that can be utilized to better involve customers and audiences. Sauce Media wants to be a resource for you while navigating the maze of social media marketing. One place you can start is with their online guides or their new Patreon page, The Market! You can also check out their work for past clients here.
Sauce’s motto is to “make brands cool because cool brands make money.” They are currently taking clients based in LA, and they want to help make your brand cool. You can find Sauce Media Group on Instagram or reach out through their website.
