Kevin Zhang is best known for generating $20 million in sales during his first year of eCommerce, but over the past 8 months the eCommerce giant has shifted more of his time and energy into the education space. Whether it is speaking at AffiliateWorld Asia or instructing students in his flagship eCommerce incubation program — eCommerce Millionaire Mastery — Zhang is on a mission to transform the education space and generate the next wave of millionaire success stories.
Kevin Zhang’s approach to teaching is simple and best encapsulated by his signature phrase “value always floats to the top.” Zhang believes in providing concrete advice in a systematic manner. Regardless of the course or seminar, his lessons build upon each other, allowing him to ensure that each student has the proper foundation in the basics before more complex information is introduced. Let’s take a section from Zhang’s course curriculum as an example. He begins by discussing the importance of building a resilient, data-driven, entrepreneurial mindset. He then shifts to explaining the basics of product sourcing and eCommerce store construction using Shopify. Zhang concludes by providing his step-by-step method for marketing stores using Facebook advertising. This progressive teaching style has proven remarkably effective for his students. In a recent internal survey of Zhang’s EMM program, 54% of students that self-reported building an eCommerce store with Zhang’s strategies were able to achieve profitability in their first few months. This is unheard of in many other entrepreneurship-focused education programs. Unlike other “business influencers,” Zhang frequently stresses that eCommerce is not a “get rich quick scheme” but rather a fastly growing, lucrative space in which students can reap sizable rewards if they’re willing to work hard and dedicate themselves over the long run.
The results speak for themselves as Kevin Zhang’s Facebook community features near daily student success stories ranging from excitement over a first sale to life changing milestones such as achieving 6 or even 7-figures in sales. These posts generally include advice for other students who may be struggling and the comments are always supportive. Such a positive, empowering online community is incredibly rare during an age of increasing polarization, and Zhang’s ability to create a constructive space for eCommerce education is a testament to his skill as an educator. To date, the Facebook group has over three thousand members from all walks of life and includes notable students such as an active nurse, a reality TV star, a professional gamer, and a MLB player. This diverse community is growing daily and Zhang is excited to welcome new students into the fold.
Considering his incredible eCommerce success and his recent accomplishments in the education space, Kevin Zhang may seem to be a larger than life figure who has never struggled with failure, but this is far from the truth. After a tumultuous high school career that featured legal and academic pitfalls, Kevin hit rock bottom. He was fed up with his lifestyle and decided to radically change his approach. Instead of just scraping by, he would make a conscious effort to grow more disciplined and achieve something worthwhile.
Throughout the next four years of college at Vanderbilt university, Kevin Zhang slowly improved his habits and secured what he believed to be his “dream job,” working as a management consultant for McKinsey & Company. After graduation and before his official start date with the firm, Zhang started second guessing his decision to follow an institutional career path and delayed his start date to try his hand in the growing eCommerce space. Leveraging the money from his previous internship as well as his minimal credit card limit, Zhang tried every approach possible to succeed. With no mentor to hold his hand throughout the process he had a rocky start: four failed stores, countless sleepless nights, and a few moments where he almost turned his back on it all. Six months of blood, sweat, and tears later his hard work paid off, his fifth store began profiting, and he eventually scaled his operation to over $20 million in sales and successfully built a global remote workforce of 50+ team members.
Kevin Zhang’s personal struggles and painful eCommerce journey motivated him to become the educator he is today. Someone who is uniquely attuned to the needs of complete beginners and experts alike and flush with practical insights gained through thousands of hours of hands-on experience. As Kevin’s influence on the world of eCommerce education continues to grow, he shows no signs of slowing down. Kevin plans to continue updating his courses for life with new lessons and features, while shepherding his own brands to success.
After all, value always flows to the top.