By: Jake Smiths

The finance function at a growing company follows a predictable trajectory. Early on, a spreadsheet and a bookkeeper are enough. Then the business scales and the tools multiply. A general ledger. Payroll software. An FP&A platform. Reporting dashboards. Each tool solves a specific problem and creates a new integration requirement. By the time the company is mid-sized, the finance team is spending a significant portion of its time managing the stack rather than running the business.

Viewz is announcing $7 million in seed funding this week, led by Ibex Investors and Flint Capital, with a product designed to interrupt that trajectory. Rather than adding to the stack, the company replaces it with a single governed operating model that handles every finance function from one unified ledger.

What the Founders Observed

Co-founders Moti Cohen, Omer Aviad, and Liran Kessel bring more than 50 combined years of experience across audit, CFO roles, and financial operations. They built Viewz from a diagnosis they’d each made independently across their careers: finance teams don’t fail because they lack intelligence. They fail because their data lacks structure.

The distinction matters in the context of AI. Most finance software companies are applying AI to existing data environments. The AI is capable. The data it operates on is fragmented, inconsistently reconciled, and spread across systems that don’t share a common governance model. The outputs reflect that.

Cohen described the founding moment. “I started Viewz because I spent 20 years watching finance fail in the same way, not from a lack of data, but from a lack of structure. We are not a better tool. We are a different answer to the same question every finance leader has been asking for years: why does this still feel so hard?”

A Platform Built Around One Ledger

The platform starts with a native general ledger that Viewz owns and governs directly. Every financial function, bookkeeping, FP&A, payroll, compliance, and reporting, runs through that single ledger. Data is reconciled daily. There are no integration seams between systems that weren’t designed to share a data model.

Daily reconciliation produces a continuously current financial position. Viewz calls this a continuous close. The month-end process, which absorbs significant finance team capacity in most organizations because the underlying data requires manual reconciliation, doesn’t exist in the same form. The close is always done because the ledger is always current.

AI agents and an expert finance layer operate on top of the governed foundation. Their outputs are reliable because the inputs are consistently structured. That’s the core product distinction: not smarter AI, but AI that operates on data worth trusting.

Cohen put the weight of the problem bluntly. “Finance was never meant to feel this heavy. But it does. More tools. More people. Less clarity. That’s the problem we set out to fix, not by improving the model, but by replacing it.”

The Investor View

Both lead investors backed the company on a shared thesis: finance infrastructure that governs data at the foundation is the only architecture that produces reliable AI at scale.

Aaron Rinberg, Partner at Ibex Investors, described the company in terms of what it had actually built. “Moti, Omer, and Liran have spent twenty years inside the problem they’re now solving. You can feel it in how they talk to CFOs. Most finance-oriented startups are layering intelligence on top of broken plumbing. Viewz rebuilt the plumbing. That’s a much harder thing to do, and it’s the only version of automated finance that scales.”

Sergey Gribov, General Partner at Flint Capital, pointed to the retention data as the most credible signal in the company’s first year. “What stood out wasn’t the growth; it was the retention. Zero voluntary churn tells you customers aren’t using Viewz alongside their existing tools. They’re using it instead.”

First-Year Performance

Since its quiet launch approximately one year ago, Viewz has reached meaningful commercial traction, reported significant Q4 growth, and recorded zero voluntary customer churn. The company launched without a public announcement and let customer behavior build the case.

That case is articulated most clearly by Erez Fisher, VP of Finance at Dig Security. “Viewz is my finance department from A to Z; everything I need is in one place. When I moved companies, I brought Viewz in from day one.”

That last sentence reflects something unusual. Fisher didn’t evaluate Viewz against alternatives when he changed employers. He treated it as professional infrastructure that traveled with him. The product had moved from something he used to something he relied on.

Building the Agentic Finance Team

The $7 million funds the continued build-out of what Viewz calls a “fully agentic finance team,” a finance function that operates continuously as infrastructure rather than as software that requires active management. For growing companies that want finance operations to scale without proportionally scaling headcount, that’s the core promise. The first-year numbers suggest it’s one the market is ready to act on.