Many property management companies in Los Angeles, California, now use AI tools to run parts of their business. For landlords, the practical question is whether that makes service better or less personal.
At Earnest Homes, President and Broker Jesse Sasomsup has been building AI agents into the company’s daily work. His view is that AI should take on recurring tasks so his team can spend more time with owners and tenants. Here is what that looks like in practice.
Recurring Work Moves To AI Agents
Much of property management is repetitive: reminders, follow-ups, data entry, and paperwork. At Earnest Homes, AI agents now handle many of these tasks. That includes recurring reminders to staff that used to depend on someone remembering to send them.
Los Angeles also requires a long list of forms and notices. AI agents can help prepare that paperwork. The team then reviews and confirms everything before it goes out, and legal matters still go to an attorney when needed.
The company also used an AI agent to update its internal knowledge base, which had built up over years and several software changes. The agent reviewed each article and brought it up to date, including references to laws that have since changed. Sasomsup says the work, which would normally take a team weeks, was done in a fraction of the time.
Better Data Leads To Better Decisions
AI agents can also look across the company’s data to spot patterns people might miss. Examples include how long tenants typically stay, which issues they report most often, and when calls tend to come in.
In one case, Earnest Homes had been staffing showings across Saturday and Sunday. The data showed demand was concentrated on Saturdays between 5 and 7 p.m., so the team can now schedule people where they are actually needed. The same analysis can show when it makes sense to add someone closer to a busy area instead of having an agent drive across the city.
Owners Hear About Issues Sooner
AI agents can also watch for problems and flag them early. If a listing has had no showings for a week, for example, the system alerts the team. It also sends the owner a note recommending a price adjustment based on the original rent analysis.
For owners, that means less time waiting to find out that something about a listing is not working.
People Still Handle The Human Side
When the company started using AI agents, some team members worried the technology would replace them. Sasomsup’s answer was direct. “This will not replace you,” he told them. “This will make you a super employee.”
The recurring work goes to AI so staff can focus on the parts of the job that need a person. That means showing properties, talking with owners and tenants on the phone, and keeping clients happy. Each team member now works with AI assistants of their own.
For landlords comparing property managers, it is worth asking how a company uses AI, which tasks are automated, and what gets reviewed by a person before it reaches an owner or tenant. Owners can learn more about Earnest Homes and its technology-driven approach.
Earnest Homes is a Sherman Oaks-based property management company serving owners of single-family homes, condos, and apartment buildings across Los Angeles County, including the San Fernando Valley, the Westside, the South Bay, and Santa Clarita. Founded in 2015 and led by President and Broker Jesse Sasomsup, the company provides full-service leasing, maintenance, and day-to-day management for first-time landlords, out-of-state owners, and investors.
Disclaimer: This article is based on information provided by the expert source cited above. It is intended for general informational purposes only and does not constitute legal, financial, or real estate advice. Readers should conduct their own research and consult qualified professionals before making any real estate or financial decisions.
