The past decade has witnessed the rise of digital tools designed to bring people closer together. From social media sites to dating applications, a wide variety of platforms offers users the chance not only to meet new friends and establish new bonds but also to maintain existing relationships. However, despite the growing number of apps that promise to bridge the gap separating individuals from different walks of life, there remains a divide—one that has also hindered musicians, in particular, from reaching their target audience and engaging directly with their fanbase. Breaking Hits, a new must-have app, seeks to close this distance between artists and the other key stakeholders in the music scene.
Breaking Hits is the brainchild of a purpose-driven company passionate about helping artists and labels touch base with hard-to-reach consumers. A music app and rating platform rolled into one, it is a promising tool for both emerging and established artists. Given the utility it brings to the table, it’s not surprising why there’s currently a considerable buzz around this revolutionary entrant into the tech space.
At the core of Breaking Hits is the overarching mission to provide aspiring and veteran musicians with an innovative yet traditional way of engaging with audiences, influencers, and fans meaningfully. Additionally, it aims to serve as a dynamic research tool for producers, music executives, brands, and radio outlets by allowing them to get their hands on real-time consumer feedback. Easy to use, any artist, manager, or label can sign up and then share either new, unreleased, or unfinished music to be anonymously rated by the app’s community. Introducing their tracks publicly would be the first step toward receiving real data on the song released, including the number of people who liked it, how many did not, the average rating it garnered, and honest comments about its quality.
Since its launch, Breaking Hits has managed to capture the interest of industry giants, artists, and listeners alike, thanks to how it clearly operates under an in-depth understanding of the music scene.
“It was strategically designed for the industry by the industry to open up a new unsaturated channel of communication between artists, influencers, and fans so they can interact in a meaningful way,” shared Neil Collins, the CEO spearheading the rise of this potential power player.
Right now, Breaking Hits is rising as the go-to platform for a long list of musicians because of the value it continues to deliver. So far, an impressive roster of major and independent labels have debuted tracks on the platform, such as those behind J. Balvin, Pharrell, Kendrick Lamar, French Montana, Dua Lipa, Ali Caldwell, Michael Lanza, and more.
In the months to come, more can be expected from Breaking Hits as it goes all-out in propelling passion-fueled aspirants and experienced artists toward the limelight. In the meantime, fans can look forward to the SXSW (South by Southwest) Showcase the company is hosting on March 17 in Austin, Texas. The anticipated event will feature high-profile names like Tayler Holder, Shanice, Ali Caldwell, Justin Clancy, and Eddy Kenzo.
