
David Moore Says the Team That Can Laugh in the Middle of a Fire Sale Is the Team That’s Still Thinking Creatively. He Has Very Specific Proof.
By: Jason Anderson Randall Rothenberg, the longtime president and CEO of the Interactive Advertising Bureau, described David Moore’s leadership recipe as close the sale, defy death, and have a ton of fun. He got the order right, David says, and he is also right that the fun is not


















