
Krista Karpan and Nicolette McIntyre of Milked Media on When Ad Spend Climbs and Sales Don’t, Look Outside the Ad Account
By: Eva Keller A brand raises its Meta budget, and the platform dashboard reports more purchases. The Shopify revenue line stays where it was. Krista Karpan and Nicolette McIntyre, co-founders of the marketing agency Milked Media, argue that this pattern is rarely an ad account problem. When spend climbs


















