Business is booming in the real estate industry, with more demand for homes than ever before. Real estate agents have their hands full with a combination of first-time homebuyers, people relocating from one city to the next, and property investors looking to embark on their next investment piece. Unfortunately, while 64 percent of realtors in the industry are women, many don’t hold executive roles, which quickly emphasizes the gender bias in most industries, including the real estate industry.
One woman continues to make her mark while knocking down gender role barriers after starting The Grand Lion Real Estate Group. Eva Garzon, CEO of the company, opened the firm when she was only 24 years old. So, how did it all happen? Garzon was in Miami finishing the Goya Mundus Beca, an internship program available to only a select few students with top grades while studying at the University in Madrid. While in the city, she met her boyfriend, who motivated her to get closer to the real estate business. She never anticipated it would turn into what it has become today.
“Running a real estate business in Miami wasn’t in my head before I met my boyfriend and was motivated to get closer to the business, but it happened, and I’m glad it did. I like to say that real estate found me. I didn’t think I’d work in the real estate industry full-time. I figure it was something to do on the side, much like a side hustle,” said Garzon. “However, it turned into something much more than a side hustle when I realized how much I enjoy working in the industry. I had my fair share of obstacles to face in the beginning. However, I pushed myself to keep learning and keep trying. My drive to keep going helped me get to the point where I felt comfortable enough with starting my brokerage firm, The Grand Lion Real Estate Group, which currently has 25 real estate agents working under it.”
Having studied business administration while attending University in Spain, Eva Garzon never anticipated living and working in Miami. Some may wonder why she didn’t start the business in Spain, but it’s because her genuine passion for real estate found her while she was living in the beautiful city of Miami.
“I’ve lived in Miami for ten years and started my brokerage firm six years ago. I’m responsible for managing a portfolio of 700M in real estate assets in Florida, but I also represent multiple wealthy family offices in Latin America. People know me for my strong negotiation skills, which have helped me dominate in the industry. My work ethic and that of the team of real estate agents working for the firm have allowed the business to become one of the most widely recognized real estate brokerage firms in the city,” said Garzon. “People within the community know they can put their trust in The Grand Lion Real Estate Group for their real estate needs.”
As business continues to boom for Garzon, she makes her mark on the real estate industry and hopes to inspire many other women interested in real estate to take the lead.