The advent of digital technology has not just only altered social, political, and economic landscapes but also transformed the way individuals approach a wide variety of tasks, from the most mundane to the highly complex. Today, finding a long-term partner with a couple of swipes on your phone is now made possible, and people can order food with a flick on the screen and get them delivered right to their doorstep. Highly experienced and cognizant of the power of digital technology, Igor Vainshtein has made it his purpose-driven mission to capitalize on the latest advancements to revolutionize a sport that has existed for centuries. Strategically marrying the physical with the digital through 24/7 Golf and GolfTrak, this go-getter is setting his eyes on trailblazing a new movement within the golf scene.
A firm believer that the future is “phygital”, Igor Vainshtein boasts a vast resumé of over twenty years of experience in the IT industry. Bringing his wealth of knowledge and extensive innovation experience to the table, he dipped his toes and started exploring the world of golf simulation. Currently, the widely accomplished figure is spearheading two promising ventures, both of which bank on the advantages of the digital space and the physical world to provide a unique interactive experience to customers. The heavy premium he places on embracing a phygital approach rests on recognizing that society is now highly digitized. “With a digital-first society, it is important to innovate and revolutionize things, including how we play golf,” shared the visionary.
24/7 Golf and GolfTrak, Igor’s two brainchildren, were founded to translate and make into reality the vision of bringing tour-level golf simulation to the industry at an affordable price point. GolfTrak, a launch monitor that allows users to use the rear cameras of their phones to give them accurate data, enables players to enjoy virtual golf, challenge their friends, and track progress and improvement. Additionally, it provides considerable accuracy without needing any sensors or additional hardware.
Meanwhile, for ten years, 24/7 Golf has offered high-quality hitting screens, enclosures, and hitting mats made from tough, hard-wearing, and long-lasting materials. In addition, its highly durable simulator enclosures can be used to play thousands of the world’s most outstanding golf courses.
In light of the gaps in the market when it first entered, 24/7 Golf emphasized quality and safety from the get-go. “When we started [out], we realized that most of the screens, mats and commercially available enclosures were of rudimentary quality and often unsafe,” recalled Igor. Ten years after delving into the scene, this focus on quality remains at the heart and core of its operations.
So far, 24/7 Golf and GolfTrak have reinvigorated the golf-loving community’s interest in the sport. A refreshing and fascinating approach to playing and teaching golf to countless beginners and professionals. Under the exceptional leadership of Igor Vainshtein, these on-the-rise ventures have succeeded in making their mark in the industry. They are set to remain in the limelight of the golf simulation sector in the years to come.
