Over the past decades, the cannabis space has evolved into a multi-billion dollar market. Despite illegalization in most states, it is widely grown, sold, and consumed everywhere and has received considerable regard from millions of individuals, especially those who have experienced its medicinal impact firsthand. Johann “JM” Balbuena, a US Navy Veteran, is one such recipient of the health benefits of cannabis. Today, the young entrepreneur is on a mission to build a sustainable cannabis industry through the cannabis content hub: Synergy.
Johann Balbuena, who is also the co-founder of Palenque Provisions, a food producer of Latinx foods valued at over six million dollars, began her work in the cannabis industry shortly after finishing his service with the US Navy.
While deployed, she incurred a traumatic brain injury from an accident on the flight deck of the aircraft carrier, USS John C. Stennis. The accident led her to contend with chronic headaches, back pain, and disruptions in sleep and eating habits. This unfortunate circumstance led the veteran to get intimately acquainted with cannabis as medicine. And through her journey, Balbuena realized that the majority of the information surrounding the plant is propaganda-driven and heavily biased against people of color who continue to be disproportionately criminalized for its use.
To shed light on the astronomical potential of cannabis with respect to creativity, wellness, entrepreneurship, sustainability, and criminal justice reform, this passionate canna-preneur founded Synergy, a full-service cannabis consultancy firm specializing in cannabis permit acquisition and content marketing. Synergy wields the power of brand partnerships in engaging the canna-curious, canna-experts, and canna-preneurs through the production of branded media.
Synergy takes pride in its involvement and capabilities as an industry frontrunner in the areas of cannabis media production. The work that this brainchild of JM Balbuena does is continuously guided by the overarching vision of compiling the different branches of the cannabis space and curating the content for reliability and inclusivity.
In the coming years, Balbuena and the Synergy team hope to further cement Synergy’s reputation as an authority in enlightening the public about the benefits and advantages of the cannabis plant beyond consumption. Additionally, she aims to continue producing content to serve the canna-curious and canna-businesses as well as propel Synergy X to the forefront. At the heart of Synergy, Synergy X is gearing up to be a VR/AR/360 immersive platform focused on multi-sensory cannabis experiences, exhibitions, and limitless-creation.
Learn more about JM Balbuena by visiting Synergy’s website.
