The adhesive industry is a billion-dollar industry. Many see it as simply sticking surfaces together, but for one company, adhesives in all its forms are a passion.
Passionate about glue?
Yes, when the right company sees what they can do, and the impact it can have, there is no doubt it becomes a passion.
A Sticky Secret
Nobody really talks about adhesives, sealants, and tapes because everyone just naturally expects them to stick. And rightly so.
While it may not be the first topic of conversation at the dinner table, the trick is to make sticky the best.
The adhesive industry is a highly saturated and competitive one with several thousands of glue products available in the market, but as Dean van Zyl of National Adhesive says, “a good product will speak for itself and stand the test of time where other inferior products will always fail.”
National Adhesive Inc. is a fast-growing adhesive and sealant company in North America. A worthy industry titan with a range of products featuring some of the best sealants, adhesives and glue in the market today.
So what makes National Adhesive different?
They ensure their adhesives can meet each customer at the point of their needs.
A breadth of product range, suited for every job, professional or not, coupled with the understanding of customers’ needs and skill levels is essential in this business and has been sadly lacking.
Before today, that is.
National Adhesives Inc. is founded based on customer satisfaction.
“Our new knowledge-based interactive platform removes the guessing out of which product to use, makes it easy to purchase, easy to use and how, and encourages customers to join a community sharing knowledge and tips,” States Dean.
“Everything we do revolves around that one statement and questions we ask. How do we make it easier for our customers and easier to provide that level and service to our customers?”
The Future
This company will only go from strength to strength (yes, an adhesive pun) with its disruptor status clearly visible to its competitors.
Why?
National Adhesive likes to do things differently. That will be the one thing that makes this company stick out (yes, another one, we’re not shy)
A combination of excellence in products is one thing, but a genuine interest in this industry and the people who use these types of products are key to remaining on top.
No longer can companies rely on the old ways of marketing, manufacturing, and selling their wares.
The times have changed, and consumers expect more.
National Adhesive is more than willing to give more.
Contracting, DIY, and all kinds of crafting solutions are met with a few simple products. Products that have now built the reputation to be the best in the industry.
This is not simply an adhesive company. National Adhesive is a marketing and customer-focused company providing a solution to consumers in the adhesive and sealant market.
Long may they reign.
