Nick Luciano had a big and outrageous plan when he downloaded the TikTok application while at work: to become the biggest cowboy and content creator on the platform. He was confident that he had the right tools, motivation, and skills to make it happen; so he did. He started combining video clips from his videography projects with his files of animals in the ranch, and in a year’s time, he was able to grow his following to 100,000. After some time, he created a video called “Sugar Crash” that would change his life forever as a social media influencer, entrepreneur, and content creator.
“Sugar Crash” became a sensational hit and became viral. As of today, the video has generated a staggering 220 million views and 43 million likes. As a result, Nick Luciano’s TikTok account exploded from 600,000 followers at the time of posting to a whopping 4 million today. Sugar Crash is now the third most-watched video in TikTok history, and Luciano was inspired to create more videos that will hopefully achieve the same feat. As a passionate videographer, he is always willing to try out new things in front of the camera, explore more possibilities, and try out other niches, while constantly adding some cowboy flare to them. At the end of the day, Luciano believes that making a connection on social media is all about being excellent and creative.
“My passion boils down to one word: improvement,” Nick Luciano reveals. “I know that whatever I set my mind to, I can accomplish. And even if I am not great at it, I made a commitment to always improve. There has always been an urge for me to share that with the world. I believe we all have a purpose, and if I can be a role model for someone to find theirs, then it is all worth it,” he adds.
The rising influencer is also an up-and-coming entrepreneur and committed to growing his companies, Luciano Media LLC and Luciano Western Wear, a clothing line that carries hoodies, shirts, tank tops, joggers, and hats, among others. His clothing line has grown a considerable number of patrons over time, and he is confident that it is only the beginning of more exciting ventures in the future. The business gives him the perfect avenue to promote positivity. Its slogan, for one, is something that he is popularizing to motivate people to stay strong no matter what. Today, hundreds of people are wearing the slogan “Bulletproof Mindset, Strive for Excellence.”
The 24-year-old rising entrepreneur is not slowing down anytime soon as he looks forward to growing Luciano Western Wear in the next few years. Seeing his apparel in every western store is one of his major objectives. He aspires to boost his brand’s popularity more and make it the brand of choice of many rodeo athletes. Aside from this, Nick Luciano is also looking into establishing a headquarters very soon in preparation for his plan of expanding his brand nationwide.
Exploring other industries aside from the ones he is into right now is also something he is strongly considering. At his young age, he believes that he should maximize his energy and creativity to develop new opportunities and pursue exciting ventures. By showing other people how driven and committed he is to become successful, he hopes that they will also see it happening for themselves. With the right amount of hard work and attitude, there is no telling when someone will hit a pot of gold. For Nick Luciano, it happened with his “Sugar Crash” content at a time when he was no longer getting the number of followers he had hoped to generate.
Becoming TikTok’s favorite cowboy did not happen overnight. It necessitated a lot of hard work, patience, and determination. But anything is possible, according to Luciano, so as long as that person stays focused on getting results. Find out more about Nick Luciano by following him on Instagram and subscribing to his YouTube channel.